Mermaid Beach co. specialises in ocean-inspired jewellery that encourages you to live your wildest dreams,

Feel radiant in your own skin,

And reminds you to spend more time in the ocean, because #natureismedicine.

#TeamMBC is a community of Mermaids who love adventure and care deeply for our oceans and their beautiful creatures.

Are you in?


Our Jewellery

Our jewellery is made from .925 sterling silver and 18ct plated gold. We use responsibly sourced shells, authentic gemstones and some lab-manufactured opals in our high quality pieces. We ship our unique ocean-inspired jewellery all over the world, and it can also be found in cafes, gift shops and markets around Australia. 



Helping to protect our marine ecosystems has been an important part of MBC's mission from day one. We are a member for 1% For The Planet, and donate 1% of all revenue to environmental non-profits.

We minimise plastic where possible, and follow the principles of reduce, reuse and recycle (including soft plastics).

Our jewels are sent to you in reusable and compostable packaging.

Our staff volunteer regularly on marine conservation projects including remote turtle tagging, beach cleanups and research projects. Knowledge is power and we aim to use our platform to educate and inspire others to take action to help preserve and restore our threatened marine ecosystems.

As a small business we are taking small steps every day to continue to lessen our environmental impact and do more good.